Return Is... Development of exclusive application

The Client

Abs Fitness Pvt. Ltd. is considered to be fastest growing fitness gym chain in Maharashtra with over 12 clubs. Abs Fitness & Wellness Clubs are educating, motivating and helping Indians reach their fitness goals. Abs Fitness has proven experience in consulting and managing world- class facilities with cutting-edge expertise and personal touch.  Along with honesty, trust and integrity ABS culture is based on the caring nature and passion for amplifying the idea of personal fitness into the minds of people.

Whether the goal is to burn fat or build strength, due to its experience and ambience Abs fitness and wellness club is the only place.


ABS, Fitness and wellness organization, aspired to be the top-most brand in Pune and also aimed to capture the highest market share of Rs. 180 crore in fitness domain. So, along with Digital Marketing Strategy ROW also came with a dynamic Website and interactive Mobile App strategy. ROW devised a fully fledged Web Based Application strategy with the following features:

Exclusivity of Personal training at home

o Goal based fitness plan

o Exclusive planned sessions based on client health Condition

o Online progress monitoring and goal assessment dashboard

Session based subscription model

o Alert/Notification on runtime conflicts

o Strong hold backend support system


ROW took the complete ownership o f the project and launched the mobile app. The mobile app helped to:

  • Book a trainer online
  • Check session based plan
  • Check goal progress

  • Mobile App also helped ABS Fitness and Wellness Club to generate more leads, increase brand awareness and visibility. The mobile app and website were in sync with other which enabled consumer to have the same brand experience i.e. it helped in the omnichannel strategy.