Return Is... How Reliance Property Solutions increased its Bottom Line with state of the art e-commerce property portal

The Client

Reliance Capital, a constituent of CNX Nifty Junior and MSCI Global Small Cap Index, is a part of the Reliance Group. It is amongst India's leading and most valuable financial services companies in the private sector. Reliance Capital has interests in asset management and mutual funds; life and general insurance; commercial finance; equities and commodities broking; wealth management services; distribution of financial products; asset reconstruction; proprietary investments and other activities in financial services.

Reliance Capital has a net worth of Rs. 15,390 crore (US$ 2.3 Billion) and total assets of Rs.67, 112 crore (US$ 10.2 Billion) as on March 31, 2016.


Client wants to build up real estate property solutions portal with following requirements

o Posting and Searching

o Subscription Offerings

o Search Result Display

o Featured and Preferential Listing

o Location Specific Recommendations

o Property Listing Aggregation

o Lead and Sales Dashboard

Further following services will act as a catalyst to provide revenue stream for the client

o Preferential Marketing Alert

o Featured Listing

o Recommended Properties

o Street view and x-factors

o Home page visibility

o Verified Lead generation services

o Location specific recommendations

o Multi Property posting

o General Advertisement

o Mortgage Commissions


o Complete RPS portal development

o Identification and implementation of flexible and expandable architecture

o Identification of required use cases and keep evolving the system accordingly

o Plug and play support to handle any vendor interface

o Business development using digital marketing

o Engagement as per defined success criteria