Return Is... increase in overall sales of DogSpot to generate ROI that almost touched to 800%
Pet care continues to record substantial growth as it is still in a nascent stage in India. However, more households are expected to own a pet, especially in metro cities in coming years. The exponential rise of pet ownership in cities like Delhi, Gurgaon, Mumbai and Bengaluru, the Indian pet care industry is the fastest growing pet care industry globally.
There is an increase in awareness among pet owners regarding the usage of branded pet care products and pet nutritional requirements and same trend can noticed online with every major online retailer and specialist online retailer running to cater to this ever growing need.
The global pet care market has breached the USD 100 billion mark in 2014 with the US alone contributing to USD 58.04 billion. With over four million dogs, the Indian pet care market is pegged at over USD 1.22 billion with an annual growth rate of over 35 per cent.
Since many pet lovers wants to know more and be educated about their pets but there are limited Websites offering them the information they needed, DogSpot aspires to solve problems in the pet world, by aggregating and organizing information, bridging gaps and hence bringing the community closer. It prompted Mr. Rana Atheya, CEO - Dogspot.in to start DogSpot.in as a community website in 2007 which eventually became an eCommerce portal in 2011.
Digital Campaign Outreach
o The proper coordination and team work, ROW managed to prove their worth that helped Dogspot.in to advertise the display ads on ecommerce websites like Amazon, Flipkart etc and gave outstanding results through proper planning of content strategy. The rank of their website when upto 5061 with 85% traffic coming from India and total visits were almost 441.7K
o ROW helped in to increase to overall sales of DogSpot to generate a ROI that almost touched to 1000% which was like touching the skies in one go.
o With continuous team effort and utilizing their expertise, ROW managed to reduce the bounce rate of DogSpot from 60% to less than 30% which was considerably good in terms of masses trying to access the ecommerce website. The SEO strategy helped DogSpot to come in top 95% keywords of google search and strengthen their presence in top pages of google search results. Also, through the different campaigns and strategies DogSpot was highlighted on different social media platforms like Facebook - 192,837 likes, Twitter – 2,431 followers, Instagram - 5,562 followers and so on.