Return Is... Increased social media likes to more than 5 lakhs.
BMW India is the pioneer in bringing luxurious dealerships to India. It has set a decisive course in India by setting up BMW dealerships of international standards across all metropolitan centres of the country. BMW car dealers have set very high standards in service quality and customer care. Today’s car buyers are a savvy bunch, procuring all the information they need before setting foot into a dealership. To reach these connected consumers and stay ahead of the curve, Bavaria motors helped BMW to shift gears from the traditional sequential sales model to focus on relationship building.
Bavaria Motors is confident of further, increasing its sales owing to the growth potential in Pune market and developed exclusive dealerships which is used as touch points to interact with the customers. Reimagining tomorrow’s car-buying experience, Bavaria motors mapped out physical and digital customer journeys, pinpointing crucial steps before, during, and after purchase. Their findings inspired new interactive retail formats that transition the consumer from one-time buyer to lifelong BMW owner.
Digital Campaign Outreach
o It has been seen that BMW’s well-structured integration of online marketing communications has contributed to its digital marketing strategies success, in the essence that they collectively assist to identify, acquire, anticipate, satisfy and retain the customers.
o To book a test drive and download a vehicle brochure. By week 2 of the campaign over 80% of the website traffic was coming from the Facebook Advertising campaign which resulted in website traffic doubling from the previous month.
o In conjunction with a targeted Facebook Likes campaign which was adding followers per month, ROW managed the Facebook page to include regular posts – 2 to 3 a day as well as a Facebook Advertising campaign to drive Facebook followers and their friends from the newsfeed directly to the BMW website
o ROW has grown the BM Facebook page (by over 300% through the result of strategic paid advertising and community management, with localized content the key to increasing BMW’s reach and engagement.